Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional - AP-214

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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. In which place can the facebook ad campaign be viewed when created in ad studio?

A) Harkebing Cloud Setup
B) JourneyBuilder
C) Facebook testing environment
D) Facebook Business Manager

2. Which channel solution is managed by the sitemap in Interaction Studio?

A) Serve-side
B) Mobile
C) Email
D) Web

3. What is the fastest method of adding web analytics tags to all posts created in Social Studio Publish?

A) Workspace Shared Notes
B) Publish Macros
C) Individually
D) Post Approvals

4. What is the prerequisite to create advertising studio audience:

A) There is no prerequisite as all setup is done.
B) Set user opt in data.
C) Create advertising/business account on the required and network and setup the ad account integration in MC

5. If a subscriber, who joined 2 weeks ago, clicks the main CTA (download mobile app), send the subscriber email content on the top five mobile app features. If not, send original email. 50K max daily audience. Series of 3 emails. Based on the scenario above, what is the best solution to automate this daily campaign?

A) Write a SOL query activity joining the sendable audience with the CLICK data view to identify who clicked the "Download Mobile App" link.
B) Create a daily automation in Automation Studio that includes a single SQL query activity that populates a sendable data extension based on the campaign criteria (joined two weeks ago).
C) Use Journey Builder's (JB) Data Extension Entry Source and JB Email Activities
D) Use Automation Studio's (AS) Query Entry Source and AS Send Email Activities
E) Use Journey Builder Engagement Splits to identify who Clicked the "Download Mobile App' link.

Solutions: