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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Administration and Governance | 20% | - Implement data governance policies - Manage user roles and permissions - Manage integrations with Marketing Cloud - Understand compliance and security considerations - Configure system settings and preferences - Monitor system health and troubleshooting |
| Overview and Key Concepts | 12% | - Define Marketing Cloud Personalization - Identify use cases for Marketing Cloud Personalization - Describe the platform architecture and components - Explain the difference between Real-Time and Batch modes |
| Audience Management | 16% | - Use profile attributes and engagement scoring - Build audience criteria and filters - Configure dynamic audience membership - Create and manage segments - Implement catalog-based recommendations |
| Implementation and Configuration | 16% | - Set up and configure the Web Media Manager - Configure user and visitor authentication - Set up data collection and event processing - Configure campaign areas and zones - Implement JavaScript beacon and tag management |
| Reporting and Analytics | 12% | - Create and customize reports - Analyze campaign performance metrics - Interpret engagement and conversion data - Navigate and use the Reports dashboard |
| Campaigns and Experiences | 24% | - Build experiences using drag-and-drop editor - Implement decision logic and rules - Create and test campaign variations - Configure audience targeting and segmentation - Set up triggers and response handling - Create and manage campaigns |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
1. How many times can a visitor accomplish a goal in interaction studio?
A) Each time a visitor leaves and rejoins the goal segment
B) No more than twice or the goal completion will no longer be counted
C) Only once for all time
D) It varies depending on the setup of the goal segment
2. If you want to compare the completion of two objectives based on a filter, what report would you use?
A) Referring sources report
B) Goal comparison report
C) Goal completion report
D) Visitor behaviour report
3. What can you learn from segment compare on the segment detail tab?
A) To compare users, engagement activity and other actions across segments displayed
B) To view individual users that are part of the segment
C) To understand what campaign use the segment for targeting
D) To understand view time purchases attributes revenue by category
4. When using B2B Detect, which two options are valid account origins?
A) Time of day
B) Customer date of birth
C) IP address
D) Account Domain
5. Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A) Mobile campaign
B) Email campaign
C) Web campaign
D) Server-side campaign
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: A | Question # 4 Answer: C,D | Question # 5 Answer: D |


