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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. AdWords Editor is account management software. Which of the following are the benefits of using AdWords Editor?
Each correct answer represents a complete solution. Choose all that apply.

A) You can work offline on your Mac or PC.
B) You cpload changes to AdWords at any time.
C) You can store and navigate one or more accounts.
D) You can perform advanced searches and edits.

2. Which of the following tools is used to generate new ideas for the Keywords including Negative Keywords?

A) AdWords Editor
B) Keyword Tool
C) Traffic Estimator
D) Placement Tool

3. Charlie sells merchandise online for movie products. His new line of products that he wants to advertise is related to Iron Man. Charlie would like to create an embedded match keyword targeting ad for his Iron Man products, without his ad showing up for the exact match of the movie Iron Man. Which one of the following would allow Charlie's ads to appear for Iron Man Cards and Iron Man Collectibles, but not for the exact match of Iron Man?

A) ("Iron Man")
B) -[Iron Man]
C) +["Iron Man"]
D) {Iron Man}

4. You are explaining the process of Google Query to a client. The client wants to understand how Google can create a tiny explanation and introduction of each website before you actually click on the link. Where does Google store the snippets of information that describe each entry in a search result?

A) Directly from the web page
B) Index servers
C) Doc server
D) Google web server

5. Doug is managing a Google AdWords for a golf course. His client informs Doug that he no longer wants the Google AdWords to appear anywhere other than the Google Search and Search Partners. How can Doug edit this ad to appear only in Google Search?

A) Open the ad page and then choose the Settings tab to edit where the ad will appear.
B) Pause the current ad, remove the ad from the Google Network group, and only select Google Search results, then start the ad again.
C) Open the campaign page and then choose the Settings tab to edit where the ad will appear .
D) Open the campaign page and then choose Search Listings to edit where the ad will appear.

Solutions: