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MCC-201 Questions Prepare with Learning Information
NEW QUESTION 54
Northern Trail Outfitters want to use the Out-of-the-Box (OOTB) Preference Center to allow the customers to manage their subscribers and have them updated Salesforce CRM using Marketing Cloud Connect.
Which two considerations should be made before implementing this solution? (Choose 2 answers)
- A. The OOTB Preference Center does not support Person Account
- B. Contacts first added to all subscribers via Salesforce Entry Event in Journey Builder would not update.
- C. The OOTB Connector cannot update Salesforce Sale Cloud Directly
- D. Multi-Org Connector does not support the OOTB Preference Center
Answer: A,C
NEW QUESTION 55
what storage model should be used if a subscriber has more than one value for an attribute?
- A. Lists
- B. Data Extensions
- C. Profile Attribute
- D. Publication Lists
Answer: C
NEW QUESTION 56
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?
- A. A triggered automation to send emails to customers who have made a purchase
- B. A scheduled automation to send emails to customers who made a purchase daily
- C. A triggered message to send an email as soon as a customer completes a purchase
- D. A user-initiated message to send an email to customers who made a purchase daily
Answer: C
NEW QUESTION 57
A new Marketing Cloud (MC) customer wants to now implement a Sales Cloud instance to go along with their MC Instance. The MC instance has been live for a year now, where the primary key for records has been the Email Address.
Which two options would prevent the customer from duplicating records? (Choose 2 answers)
- A. Identify what key the customer wants and have the MC Contact model control it.
- B. Purge the current records and carry on with new keys sourced from Sales Cloud.
- C. Continue as normal, as Marketing Cloud contact Models will dedupe keys by Email Address.
- D. Get existing records updated with new Keys sourced from Sales Cloud instance.
Answer: A,D
NEW QUESTION 58
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. A parent business unit for each franchise owner
- B. One parent business unit and a child business unit for each franchise owners
- C. One parent business unit and a child business unit for franchise owners.
- D. One business unit.
Answer: C
NEW QUESTION 59
A restaurant supply company captures email subscribers and leads through trade shows. This has always been a manual process with booth visitors leaving contact information in a fishbowl. The restaurant supply company is updating their process to an online sweepstakes entry that allows entrants to confirm opt-in for a monthly newsletter.
Which two components are appropriate for this solution? Choose 2 answers
- A. Data extension with double opt-in status defined
- B. CloudPage with Smart Capture to add entrants in to a data extension
- C. Send Email Activity with a link to a subscription center
- D. CloudPage with Web Collect to add entrants in to a data extension
Answer: A,B
NEW QUESTION 60
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?
- A. Use SQL Query to filter the audience into a new data extension that is upserted every day
- B. Use exclusion lists for the send - excluding those that already were sent the email
- C. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
- D. Use a SQL Query to filter the audience into a new data extension that is overwritten each day
Answer: C
NEW QUESTION 61
A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles'
- A. Exclusion data extension
- B. Publication list
- C. Suppression list
- D. Auto-suppression list
Answer: D
NEW QUESTION 62
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with
the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?
- A. The entry event is triggered too often.
- B. The contact fell below the High Water Mark.
- C. The preference center is too precise.
- D. Their account has deliverability issues.
Answer: B
NEW QUESTION 63
Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account.
Which two options could allow them to meet the requirement?
Choose 2 answers
- A. Auto-Suppression List
- B. Publication List
- C. Suppression List
- D. Domain Exclusion
Answer: B,C
NEW QUESTION 64
A customer needs to import data from an SFTP site. The customer wants to:
* Segment the contents of the file and then send emails.
* Transfer the file to the SFTP site at various times daily.
* Send to data extensions.
Which workflow should meet these requirements?
- A. Triggered Automation: Import File > SQL Query(s) > Send Email(s)
- B. Scheduled Automation: Import File > SQL Query(s) > Send Email(s)
- C. Triggered Automation: Import File > Group Refresh > Send Email(s)
- D. Scheduled Automation: Transfer File > Import File > SQL Query(s) > Send Email(s)
Answer: A
NEW QUESTION 65
Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE).
* The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value.
* A Customer Reference DE is updated daily and holds subscriber information.
* The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items.
* The third DE will be used in the journey for a decision split, and it does not contain a Subscriber Key or Email Address.
* If the web analytics file is empty, NTO does not want the automation to finish running.
Which order of activities should be used to fulfill this requirement?
- A. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entry
- B. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
- C. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two
- D. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two
Answer: A
NEW QUESTION 66
A user in Marketing Cloud needs to send an email to a Salesforce Report via a Guided Send process.
How should the consultant meet this requirement?
- A. Assign the integrated user the Marketing Cloud AppExchange User permission set in Sales Cloud.
- B. Create data validation rules for the integrated user in Sales Cloud.
- C. Create a Salesforce Data Extension for the user to select during a Guided Send.
- D. Add custom links to the page layouts in Marketing Cloud
Answer: C
NEW QUESTION 67
A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.
What are two potential reasons for this unexpected response?
Choose 2 answers
- A. Responses are not sent within 24 hours of the outbound message.
- B. Next keyword was not specified on the outbound message.
- C. Responses are not sent within the Conversation Window.
- D. Response contained "stop" in the message content.
Answer: A,B
NEW QUESTION 68
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.
The company collects the following information:
*Customer data (email address, first name, last name....)
*Event registration (email address, event ID, event name, event type, venue ID....)
*Venue details (venue ID, venue name, venue address....)
*Payment details (email address, event ID, total paid....)
The company does NOT want to link everything in Contact Builder. Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers
- A. Customer Data
- B. Event Registration
- C. Venue Details
- D. Payment Details
Answer: A,B
NEW QUESTION 69
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