[Dec 19, 2023] Valid MB-260 Test Answers & MB-260 Exam PDF
Valid Microsoft Certified Customer Data Platform Specialty MB-260 Dumps Ensure Your Passing
Microsoft MB-260 certification exam is designed to test individuals' expertise in implementing and configuring the Microsoft Dynamics 365 Customer Data Platform (CDP). Microsoft Customer Data Platform Specialist certification is intended for consultants, developers, and solution architects who work with the CDP to enable organizations to deliver personalized customer experiences. MB-260 exam measures the candidate's ability to design and configure the CDP, implement data integration and data management, and use analytics and insights to drive customer engagement.
NEW QUESTION # 51
You are a Customer Data Platform Specialist. You are reviewing the system status. You notice that an insights refresh process shows a "skipped" status.
Which system process type should you review to find the step that is blocking the insights refresh from starting?
- A. Activities
- B. Enrichments
- C. Segments
- D. Search
Answer: C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/system
NEW QUESTION # 52
The marketing team wants to create a segment for a new email campaign to invite customers to a series of in-store events.
What should you do first?
- A. Map attenuates from the LoyattyMember and EeommereeCustomer tables to the Person.FirstNcme semantic type.
- B. Create a merged FirstName field from attributes in the LoyattyMember and EcommerceCustomer tables.
- C. Enable data profiling for the firstname attenuates in the LoyaltyMember and tcommerceCustomer tables
- D. Separate the fields in the merged FuttName field and create new fields for first name and last name.
Answer: C
NEW QUESTION # 53
A company has Microsoft Dynamics 365 Customer Insights set up as the Customer Data Platform. The eCommerce application sends updates on customer purchases to Dynamics 365 Customer Insights through its real-time APIs. You configured eCommerce purchases to show on the customer activity timeline.
A marketing user reports that eCommerce purchases for customers seem to be disappearing from the customer activity timelines over time. The marketing user also notices that segments based on eCommerce purchases are not updating.
You need to explain why this is happening.
Which two explanations should you provide? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. An additional API call is required to update a segment with real-time activity data.
- B. Real-time ingested activity updates disappear after 30 days by default.
- C. Real-time ingested activities will not update segments on the new activity directly.
- D. Real-time ingested activity updates disappear after four hours by default.
Answer: A,D
NEW QUESTION # 54
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.
What can you do to satisfy the requirements?
Solution: Clean the data by removing any rows with nulls and deleting any leading zeros on the primary key.
Click "Next" and your data is now ready for unification.
Does this meet the goal?
- A. Yes
- B. No
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION # 55
You are a Customer Data Platform Specialist. Your organization recently implemented audience insights. You need to create a measure using the 'Average Transaction Value' template to track the average spent by a customer.
As part of the process of creating the measure, you need to add data and map it to the data from the Unified Activity entity.
When you are setting up the measure, which two steps should you perform to complete this task? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Choose an activity type and select the entity with transactional data.
- B. Choose the attribute representing the Transaction value from the Unified Customer entity.
- C. Choose the attribute representing the Transaction value from the Unified Activity entity.
- D. Choose either the Account or Contact entity to get the related transactional data.
Answer: A,C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/measures?tabs=b2c
NEW QUESTION # 56
You are reviewing the system status in Microsoft Dynamics 365 Customer Insights. You notice that different refresh processes are not successful. You need to find the step that is blocking these processes from refreshing.
Which dependency types are associated with each process? To answer, drag the appropriate dependency types to the correct processes. Each user group may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct match is worth one point.
Answer:
Explanation:
Explanation
NEW QUESTION # 57
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are implementing Microsoft Dynamics 365 Customer Insights as your company's Customer Data Platform.
The initial dataset tables contain contacts from Dynamics 365 Sales. eCommerce customers, and service management platform incidents.
In your first unification run, you set Dynamics 365 as the primary table but only see eCommerce profiles that were able to be matched with Dynamics 365 contacts.
You need to ensure that unmatched eCommerce customers are also added as a profile in Dynamics 365 Customer Insights.
Solution: Adjust the first condition in the matching rule with the lowest precision.
Does this meet the goal?
- A. Yes
- B. No
Answer: B
NEW QUESTION # 58
You created a Microsoft Dynamics 365 Customer Insights environment for testing by copying the configuration of the production environment.
You need to make sure the new environment is operational and satisfies all relevant requirements.
Which three steps should you perform after creating the new environment? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Enter credentials for the data source that contains sales CRM contacts.
- B. Remove export destinations and disable scheduled refreshes.
- C. Recreate the data source that contains sales CRM contacts.
- D. Recreate the data source that contains EcommerceCustomer.
- E. Add role assignments to grant access to marketing team members.
Answer: A,C,E
NEW QUESTION # 59
Your organizations IT team created the customer profile records by unifying the Account, Contact, and Web Account tables. After unification was completed, the team noticed that three relationships were created automatically.
1. CustomerToContact
2. CustomerToAccount
3. CustomerToWebAccount
You need to advise the team about how they can configure and update these three relationships.
What should you recommend?
- A. Relationships created via the unification process can only be edited by those with administrator-level access.
- B. Relationships created via the unification process can be edited by those with contributor-level access.
- C. You can edit each of the three relationships by navigating to the Relationship tab and selecting Edit
- D. You cannot edit any of the three relationships, as they are non-editable system relationships.
Answer: C
NEW QUESTION # 60
You are a Customer Data Platform Specialist. Your company's information technology team wants to use the out-of-the-box customer lifetime value (CLV) machine learning (ML) capabilities that come with audience insights, but the team has some concerns about the suitability of their data. You need to confirm if their research about data requirements is correct.
Which two statements are correct about the data characteristic requirements for configuring the CLV ML model? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. There should be at least 100.000 unique customers to perform the CLV model.
- B. There should be at least two to three transactions per customer ID. preferably across multiple dates.
- C. There should be preferably two to three years of transactional data to predict CLV for one year.
- D. The CLV model will not run if there is any missing data in the fields.
Answer: B,C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/predict-customer-lifetime-va
NEW QUESTION # 61
You are a Customer Data Platform Specialist. Your marketing team is in the process of mapping entities and attributes in the data unification process of audience insights. You are assisting them with completing this task.
Which two statements correctly describe how audience insights handles the mapping of semantic types for entity attributes? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. The 'Define the data in the unmapped fields' section shows attributes that are not automatically mapped to a semantic type.
- B. The 'Review mapped fields' section shows all attributes for which a semantic type is automatically identified.
- C. Attributes must be mapped to the semantic type of ID in order to be used as a primary key for the entity.
- D. Attributes that are automatically mapped to a semantic type cannot be remapped to a custom semantic type.
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/map-entities
NEW QUESTION # 62
You are a Customer Data Platform Specialist. You are configuring a workflow for a custom model using an Azure Machine Learning batch pipeline. Configuring this type of model requires different parameters than Machine Learning Studio (Classic) models.
Which two configuration parameters are required specifically for Azure Machine Learning batch pipelines?
Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Entity name
- B. Output data store path
- C. Output data store parameter name
- D. Web service that contains your model
Answer: A,C
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/custom-models
NEW QUESTION # 63
You are a Customer Data Platform Specialist. You are in the process of implementing audience insights at a bank.
You finished setting up the different initial data sources. You are starting the unification process.
Which three tasks do you need to perform in the Mapping phase of the unification process? Each correct answer presents part of the solution.
NOTE: Each correct selection is worth one point.
- A. Identify rules for duplication between different entities.
- B. Identify the primary keys and semantic field types within the different entities.
- C. Identify the entities that you need to unify into a single profile.
- D. Identify the prioritization of similar fields between different entities.
- E. Select the fields you want to include the unified customer profile.
Answer: B,C,E
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/map-entities
NEW QUESTION # 64
Your company wants to create a segment to identify the customers who are more likely to purchase the three most-recommended products from the out-of-the-box product recommendations model.
Before defining this segment, you need to first configure and run the product recommendations model.
Which point should you consider when configuring the product recommendation model?
- A. You have the option to include products in the recommendation that your customers have purchased before.
- B. Product recommendation models can only be manually executed by users with contributor or admin permissions.
- C. The number of products recommended is automatically chosen based on the number of products in the input data.
- D. Product recommendations models can only be created and configured by users with admin permissions.
Answer: B
NEW QUESTION # 65
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
You are a Customer Data Platform Specialist. Your company's information technology department already ingested a CSV file with column names in the first row into audience insights. You are asked to clean and transform the data to get it ready for unification.
What can you do to satisfy the requirements?
Solution: Clean the data by removing any rows with nulls and deleting any leading zeros on the primary key. Click "Next" and your data is now ready for unification.
Does this meet the goal?
- A. Yes
- B. No
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/connect-power-query
NEW QUESTION # 66
You are a Customer Data Platform Specialist. Your organization is using the Dynamics 365 Customer Insights as the Customer Data Platform.
Your marketing team wants to explore the suggested segments feature and create a segment based on measures.
Which four steps should be performed in sequence to achieve this goal? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/suggested-segments
NEW QUESTION # 67
You are a Customer Data Platform Specialist. You completed an initial implementation of audience insights. The marketing team wants to send a survey to customers. The survey will determine their interest in several new services that your company may begin offering.
The marketing team will use a new survey website that can provide the results in a format that allows you to perform a custom SFTP import without going through the data unification process.
How can you display the levels of interest a customer has in each new service to users in Dynamics 365 Sales?
- A. Create a Power Bl report that queries the activity timeline, and embed it on the contact form.
- B. Enable the Customer Card Add-in. and add the enrichment control to the contact form.
- C. Configure an export to Dynamics 365 Sales, and add the fields to the contact form.
- D. Enable the Customer Card Add-in. and add the timeline control to the contact form.
Answer: B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/customer-card-add-in
https://docs.microsoft.com/en-us/dynamics365/customer-insights/audience-insights/enrichment-sftp-custom-import
NEW QUESTION # 68
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Microsoft MB-260 exam is a great way for professionals to showcase their expertise in customer data platform solutions. Microsoft Customer Data Platform Specialist certification helps in career advancement and opens up new job opportunities in the field of customer insights and data analysis. Microsoft Customer Data Platform Specialist certification also demonstrates the candidate's commitment to continuous learning and professional development.
To prepare for the Microsoft MB-260 Certification Exam, candidates can take advantage of various resources offered by Microsoft, such as online courses, study guides, and practice exams. Additionally, candidates can gain hands-on experience by working with Microsoft Dynamics 365 Customer Insights and implementing the customer data platform in a real-world scenario. By combining these resources, candidates can increase their chances of passing the certification exam and earning the Microsoft Customer Data Platform Specialist certification.
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