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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. Which one of these software solution components providing business capabilities is NOT part of the 'Sell' offerings?

A) Unica
B) Sterling Configure, Price, Quote (CPQ)
C) Retail Store Solutions for POS
D) WebSphere Commerce

2. The LIVE customer profile is particularly valuable as a predictor since it

A) captures all web interactions for any customer
B) maintains visit activity over time, and also captures off-site impressions
C) solicits customer feedback directly
D) keeps all customer history in a cookie on their computer

3. The web marketing continuous optimization platform can drive which of the following capabilities?

A) Optimize paid search advertising.
B) Target through online advertisements based on interaction history.
C) All of the above.
D) Automate customer recommendations based on LIVE profile.

4. Smarter Commerce will help to transform which phases of the commerce cycle?

A) Buy, Market, Sell, Service
B) Marketing, Socializing, Prospecting, Closing
C) Assortment Management, Stocking, Space Management, Inventory Allocation
D) Order Capture, Order Cross-sell, Order Fulfillment, Order return

5. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.
B) eCommerce, POS, kiosk, call center.
C) Web browser, mobile applications, social platform, data mining.
D) Unica, Coremetrics, SPSS, Cognos.

Solutions: