GCCC Strategic Communication Management Professional - SCMP

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. The corporate communication function in a large corporation should report to which business unit?

A) Investor Relations
B) Marketing and Advertising
C) Human Resources
D) CEO or other top executive

2. You are the communications director of a large pet supplies store chain. One of your suppliers sends you a formal notification that one of their dog food products is being investigated by regulators for potential harmful ingredients that might severely harm pets' health. They have not decided yet for a total recall, but they are issuing this early warning to distributors only. You understand this product is your best-selling one. Your advice to the CEO in terms of the most effective crisis communication response would be to:

A) Immediately withdraw the products from the shelves, in order to minimize any risk and then wait for the results of the study.
B) Contact the supplier, ask for a total recall of the product, ask them to take responsibility and issue a public statement about it, without involving your own store brand.
C) Contact the supplier and get an update, monitor the situation closely, review customer complaints and be ready to act as needed.
D) Recall the products as a distributor, issue a warning to all customers and communicate the recall through your social media.

3. What is the MOST important factor to consider when adopting a communication practice or method from another company?

A) Psychographics of stakeholders
B) Alignment with company brand
C) Preference of project sponsor
D) Alignment to business objective

4. In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

A) Confidence is enhanced.
B) Consistently positive media coverage.
C) They understand what to say and when.
D) Better media relationships.

5. Which of the following is traditionally developed during an organization's strategic planning process?

A) Programs, markets, targets, products, and features
B) Product, packaging, placement, variety, and price
C) Mission, goals, objectives, strategies, and tactics
D) Values, purpose, priorities, systems, and tasks

Solutions: