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GCCC SCMP Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Evaluation and Measurement | - Performance measurement
|
| Strategy and Planning | - Communication strategy development
|
| Implementation and Management | - Execution of communication plans
|
| Principles of Strategic Communication | - Research and Analysis
|
GCCC Strategic Communication Management Professional Sample Questions:
The corporate communication function in a large corporation should report to which business unit?
- A. Investor Relations
- B. Marketing and Advertising
- C. Human Resources
- D. CEO or other top executive
Correct Answer: D 🗳️
Explanation: Only visible for TestBraindump members. You can sign-up / login (it's free).
You are the communications director of a large pet supplies store chain. One of your suppliers sends you a formal notification that one of their dog food products is being investigated by regulators for potential harmful ingredients that might severely harm pets' health. They have not decided yet for a total recall, but they are issuing this early warning to distributors only. You understand this product is your best-selling one. Your advice to the CEO in terms of the most effective crisis communication response would be to:
- A. Immediately withdraw the products from the shelves, in order to minimize any risk and then wait for the results of the study.
- B. Contact the supplier, ask for a total recall of the product, ask them to take responsibility and issue a public statement about it, without involving your own store brand.
- C. Contact the supplier and get an update, monitor the situation closely, review customer complaints and be ready to act as needed.
- D. Recall the products as a distributor, issue a warning to all customers and communicate the recall through your social media.
Correct Answer: C 🗳️
Explanation: Only visible for TestBraindump members. You can sign-up / login (it's free).
What is the MOST important factor to consider when adopting a communication practice or method from another company?
- A. Psychographics of stakeholders
- B. Alignment with company brand
- C. Preference of project sponsor
- D. Alignment to business objective
Correct Answer: D 🗳️
Explanation: Only visible for TestBraindump members. You can sign-up / login (it's free).
In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?
- A. Confidence is enhanced.
- B. Consistently positive media coverage.
- C. They understand what to say and when.
- D. Better media relationships.
Correct Answer: B 🗳️
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Which of the following is traditionally developed during an organization's strategic planning process?
- A. Programs, markets, targets, products, and features
- B. Product, packaging, placement, variety, and price
- C. Mission, goals, objectives, strategies, and tactics
- D. Values, purpose, priorities, systems, and tasks
Correct Answer: C 🗳️
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