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GCCC SCMP Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Ethics and Professional Standards | 10% | - Legal compliance and ethical decision-making - Applying IABC Code of Ethics - Professional accountability and integrity |
| Topic 2: Strategy Development | 19% | - Aligning communication with organizational strategy - Defining objectives, strategies and risk planning - Situation analysis and stakeholder mapping |
| Topic 3: Innovation and Integration | 10% | - Integrating communication across channels and functions - Adopting new technologies and approaches |
| Topic 4: Communication Management | 20% | - Team leadership and resource management - Budgeting, governance and project oversight - Developing business cases and managing performance |
| Topic 5: Reputation Management | 18% | - Building and protecting organizational reputation - Crisis communication and stakeholder trust - Identifying and mitigating reputational risks |
| Topic 6: Advising and Leading | 23% | - Strategic counsel to executives and leadership - Coaching and advising on communication practices - Aligning communication with business objectives |
GCCC Strategic Communication Management Professional Sample Questions:
A chief executive officer (CEO) has suggested implementing a corporate social network that has been customized for secure internal corporate use. The CEO feels this could be a popular alternative channel to email and will help to improve employee engagement as well as collaboration and communication within the workforce. The CEO asks the communication manager to pilot the tool for six months before making a recommendation on its wide-scale adoption. Which factors are the BEST indicators of the success of the pilot?
- A. Frequency of use and quality and volume of content shared between participants
- B. The number of comments, videos, and photos posted
- C. Number of departments represented and cost per active participant
- D. Overall cost of the tool and participant feedback on its functionality
Correct Answer: A 🗳️
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A communication manager's organization has launched a year-long campaign to encourage employees to submit process improvement ideas. To build and sustain employee belief and confidence in the campaign, it is essential to:
- A. Recognize employees who submit the largest number of innovative ideas in company media.
- B. Distribute regular senior management messages that emphasize the "mandate" for all employees to become engaged with innovation across the enterprise.
- C. Continuously relay successes, ongoing activities promoting the involvement of employees at all levels, innovation-related training, and new information.
- D. Implement a public innovation platform that enables the ongoing exchange of ideas and feedback.
Correct Answer: C 🗳️
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After attending a local seminar about evolving communication practices, the communication manager is inspired to share some of the speaker's tips on his professional blog. When is it necessary to cite the speaker in the blog?
- A. It is not necessary to cite the speaker because the blog and everything in it is the communication professional's intellectual property.
- B. It is not necessary to cite the speaker if rephrasing the speaker's information in one's own words.
- C. When the speaker pays for mentioning her name on the blog.
- D. When sharing the speaker's ideas.
Correct Answer: D 🗳️
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Which global communication trends impact how a marketing communication team may function?
- A. The irrelevance of local media tracking and analysis
- B. The use of media outlets and influencers to promote a brand
- C. The lack of convergence between internal and external stakeholders
- D. The growth of streaming video and audio platforms
Correct Answer: D 🗳️
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Media content analysis is a systematic procedure used for:
- A. defining what media are talking about.
- B. defining the most popular media.
- C. understanding public opinion trends formed under media influence.
- D. selecting the best media channel.
Correct Answer: C 🗳️
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