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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program.
What is the best way to help their marketing team achieve this goal?

A) A Leverage Einstein Engagement Frquency in a rule step before the Email send action steps.
B) Set the Engagement Studio program to repeat every 10 days.
C) Automatically remove prospects from the program when an email reply trigger is met.
D) Increase the wait time on the Email send action steps.

2. Select three available Marketing Cloud Account Engagement Editions

A) Marketing Cloud Account Engagement Growth
B) Marketing Cloud Account Engagement Professional
C) Marketing Cloud Account Engagement Advanced
D) Marketing Cloud Account Engagement Standard
E) Marketing Cloud Account Engagement Plus
F) Marketing Cloud Account Engagement Ultimate

3. Which objects are synched between Marketing Cloud Account Engagement and Salesforce? [Choose two answers]

A) Account
B) Case
C) Opportunity
D) Order

4. "LenoxSoft's marketing team developed a cross-selling engagement studio program for customers who have 1 or more of their products. They want to empower sales users who have Salesforce Engage licenses to make sure their contacts are included in the program.
What is the best way to allow sales to accomplish this?

A) Export contacts from Salesforce and import them into Marketing Cloud Account Engagement.
B) Add contacts to the program's Campaign as campaign members.
C) Use the Add to Nurture action on page layouts.
D) Use the Add to List completion action on forms.

5. Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Marketing Cloud Account Engagement connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Marketing Cloud Account Engagement. Lenox wishes to replicate this process within Marketing Cloud Account Engagement with the following requirements: - Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Based on those requirements, which steps should Lenoxsoft prioritize to replicate their process?

A) Import a .csv file of prospects. Build an Automation rule with criteria :: Job Title :: CEO :: Industry ::
Software, action :: add to Salesforce Campaign
B) Create a dynamic list to sync prospects from Salesforce. Build a segmentation rule with the criteria ::
Job Title :: CEO :: Industry :: Software, action :: add to the Salesforce campaign.
C) Create a dynamic list to sync prospects from Salesforce. Build an Automation rule with criteria :: Job Title:: CEO :: Industry:: Software, action :: add to the Salesforce campaign.
D) Import a .csv file of prospects. Build an Segmentation rule with criteria :: Job Title:: CEO :: Industry ::Software, action :: add to Salesforce Campaign

Solutions: