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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What are 3 webinar connectors Marketing Cloud Account Engagement offers?

A) AnyMeeting
B) Adobe Connect
C) WebEx
D) ReadyTalk
E) GoTo Webinar

2. What must be created in order to send an autoresponder?

A) List email
B) One-to-one email
C) Test email
D) Email template

3. What are the key technical items required to set up during implementation?

A) IP Whitelisting
B) Email Authentication
C) Using Custom Fonts
D) Tracking Code
E) CNAME

4. What causes a sync from Salesforce to Marketing Cloud Account Engagement?

A) Updating a field on a Contact record that does not have an email address
B) Updating a formula field in Salesforce
C) Making field changes to a Lead or Contact record
D) Opening a one to one email

5. LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?

A) High open rates indicates that prospects are interacting with the content.
B) High click rates indicates that the email subject line should be the focus of the email content.
C) Email clicks on the text version of the email are outperforming clicks on the HTML version of the email
D) Low click rates encourage the user to optimize content or link placement in other email sends.

Solutions: