Facebook 600-101 : Facebook Certified Community Manager

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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A personal trainer wants to grow their online presence. To generate more leads, they create a Facebook Page, a Facebook group and an Instagram profile.
However, the trainer struggles to manage this social media marketing, because of the time required to create content and promote each platform. The results are simply not worth the investment of time. The Instagram profile generates the most reach, while the Facebook group gets the most engagement. The trainer contacts a community manager for help to determine which of the platforms to focus on.
Which critical piece of information does the community manager need to make this decision?

A) How much engagement each platform gets
B) How much time the trainer spends on each platform
C) How many current clients found the trainer on each platform
D) How much the trainer enjoys using each platform

2. A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

A) Start new social media accounts to target the new demographic.
B) Ask community members to create a post and tag several friends.
C) Comment on competitor posts so that their community learns about the new line.
D) Invite fashion influencers to promote the new line during a live launch.
E) Run targeted ads across all the platforms that the brand uses.

3. The community manager of a nonprofit contacts local government officials with an idea for an elderly-only fitness park in a local green space.
The community manager needs to provide evidence to the nonprofit that will help it to build relationships with potential government partners.
Which two proactive tactics should the community manager use in this situation? (Choose 2)

A) Create a poll for the community to assess interest in the park and report findings to the nonprofit
B) Monitor elderly-only audiences on social media for outdoor recreational conversations
C) Run ads across digital platforms that ask for feedback on the park idea
D) Put a sign in the green space asking for the fitness park to be built and share it on social media

4. A pharmaceutical brand announces a new drug to stop the spread of a major disease. After the brand shares a press release on its social channels, 10 people claim that another one of the brand's drugs causes serious side effects. A health reporter for a major newspaper picks up the story and shares the comments on their own channel. Dozens of additional relevant comments are shared on the brand's press release post. Leadership asks the community manager to document organic, relevant comments over the next two weeks.
Which course of action should the community manager take to efficiently monitor the conversation for potential escalations?

A) Create a post specifically to gather feedback from the community
B) Review comments on the company's press release post
C) Activate a news alert for additional articles
D) Create and track relevant keywords on social media channels

5. The community manager of a small business group joins a Facebook networking group as a member and leaves responses on multiple posts.
The community manager's comments negatively compare the management styles of both groups, which goes against the rules of the networking group.
The community manager of the networking group wants to reinforce to the whole community that every group has its own rules and culture.
Which two actions should the community manager of the networking group take? (Choose 2)

A) Delete the member's comments and mute them for seven days
B) Remove the member from the group
C) Reply to the member's comment and tag them in the rule post
D) Repost a group rule and mute them for seven days

Solutions: