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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. How do you validate that you can use your developer keys to send authenticated message requests to the web services?

A) Use the ID Types REST API
B) Use the Audience Grant API
C) Use the ID Segment API
D) Use the Ping API

2. You want to target four unique sets of user profiles for creative effectiveness testing.
How should you structure the audience(s)?

A) Create four audiences with the same categories, and include 1-3 unique A/B test group categories with the categories in segment 1.
B) Create four audiences with any combination of categories, as long as each category included is unique and not repeated in the other three audiences.
C) Create four audiences with the same categories, and include 1-3 unique A/B test group categories as a separate segment.
D) Create one audience with four segments, and have each segment include 1-3 unique A/B test group categories.
E) Create four audiences with any combination of unique categories, and include 1-3 unique A/B test group categories with the categories in segment 1.

3. Which three primary pricing models are available when configuring app partners? (Choose three.)

A) Clients can purchase data according to the specific terms in their contract.
B) Clients can purchase data on a percentage of spend.
C) Clients can purchase data on a cost per 1,000 impression basis.
D) Clients can purchase data on a cost per stamp basis.
E) Clients can purchase data on impressions set in the central rate card.

4. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Buy
B) Target
C) Optimize
D) Avoid

5. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) Hybrid apps using a web view
B) Desktop and mobile web sites
C) Native apps using BlueKai SDKs without web view
D) OTT box without web view
E) Native apps using BlueKai SDKs using web view

Solutions: