Salesforce EEB101 : Salesforce Email Essentials (EEB101) Exam

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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. What are Data Filters in the Marketing Cloud and how are they used? (Choose 4)

A) They use measures to look at behavioral data of subscribers
B) They are only used in the List Data Model
C) They are only used in the Data Extension Model
D) They allow for more complex segmentation of subscribers.
E) They are similar to rule based group wizard approach to create segmentation rules.
F) Can be used in both data models (Lists and Data Extensions)

2. What happens if you do not deal with bounce rates of 20% or greater?

A) The next time you send an email the offending emails will be dropped from the list.
B) Your ISP will suspend your next send.
C) Nothing
D) Your ISP reputation will be impacted.

3. What's the purpose of the Customized Shortcuts section under the Overview tab of the Email section in Exact Target?

A) Allows you to view past and pending emails.
B) Allows you to create Email
C) Allows you to access you most frequent tasks quickly
D) Allows you to create custom actions for your marketing.

4. A marketer wants website visitors to have the option to subscribe to specific publications and make updates to their profile. Which tool would the marketer use in this scenario?

A) Send Log
B) Web Collect
C) Subscriber Group
D) Data Filter

5. Northern Trail Outfitters (NTO) just hired a new associate who is brand new to email marketing to start creating and deploying the company's monthly campaigns. NTO wants to ensure no mistakes are made.
Which two elements of the send can be reviewed with Approvals?
Choose 2 answers

A) Subject Line
B) From Name
C) Hyperlinks
D) Send Count

Solutions: