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Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. When does site mapping happen during the implementation process?

A) It can happen at any point since it is unrelated to the rest of the implementation
B) At the end after everything is defined in the system
C) At the beginning of the build phase since it is the basis for the rest of the implementation
D) In the middle after certain components like the catalog have been populated

2. What are two ways to populate the interaction studio catalog? [check]

A) Web sdk
B) Email pixel
C) Third-party integration
D) ETL Feed

3. Which ingredient shows a visitor products or content based on a 'people like me' algorithm?

A) Co-Browse
B) Similar Items
C) Trending
D) Collaborative Filtering

4. A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A) Use a segment to specify certain actions, which can be set as the goal for a campaign
B) Use engagement compare functionality to see the differences in key metrics and behaviours
C) Use a segment to set a global goal
D) Use a segment to setup a filter, then use the filter in campaign statistics

5. A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?

A) A/B test segment
B) Control group segment
C) Location-based segment
D) Third party segment

Solutions: