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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Reporting and Visualization | - Visualization components in Analysis Workspace - Reporting best practices |
| Topic 2: Customer Journey Analytics Fundamentals | - Data ingestion and connections - Concepts and architecture overview |
| Topic 3: Data Configuration and Governance | - Data views and schema configuration - Permissions and access management |
| Topic 4: Analysis and Reporting | - Workspace analysis and project creation - Segmentation and filtering concepts |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
1. Which field must be defined when configuring a data view for multi-channel reporting?
Response:
A) Data Refresh Interval
B) Identity Field
C) Campaign Activation Date
D) Metric Calculation Rule
2. Which settings should be reviewed when creating a recurring report schedule?
(Select two.)
Response:
A) Data Source Permissions
B) Data Retention Policies
C) Export File Format
D) Report Delivery Frequency
3. Your marketing team needs weekly sales performance reports segmented by product categories. After configuring the report schedule, the team reports that the files they receive are unreadable. Upon investigation, you find that the export format was incorrectly set. What should you do next?
Response:
A) Recreate the report with new data filters.
B) Change the export format to a compatible file type like CSV or Excel.
C) Increase report delivery frequency to daily.
D) Enable calculated metrics in the report.
4. An insurance organization wants to report on its customers who have connected to its agents through its website, mobile app, or phone calls in the last 7 days. The organization wants the number of customers connecting through each channel to be highlighted on the top of dashboard, so that key data stands out.
As a CJA business practitioner, what visualization would you recommend to be used in Workspace?
Response:
A) Text
B) Flowchart Visualization
C) Summary Change
D) Summary Number
5. A company sells large machines and parts and accessories for those machines. They have recently added a how-to video section to their site and want to know which group of users is visiting the video page. An analyst builds the following Venn diagram as part of their analysis.
What conclusion can the analyst draw? Response:
A) Visitors that view Parts and Accessories pages are more likely to also view the How-to Video page.
B) Visitors that view Large Machines pages are more likely to also view the How-to Video page.
C) Visitors that view How-to Video pages rarely visit Large Machines pages.
D) Visitors that view Parts and Accessories pages are more likely to also view the Large Machines page.
Solutions:
| Question # 1 Answer: B | Question # 2 Answer: C,D | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: A |


