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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Responsys Personalization Language (RPL) | - Debug RPL syntax and logic - Implement dynamic content - Write basic RPL expressions |
| Topic 2: Initial Configuration & Deliverability | - Set global account and deliverability settings - Perform IP warm-up and ramp-up - Manage bounce processing, spam feedback loops - Configure domain branding and delegation |
| Topic 3: Account Administration | - Manage user roles and permissions - Configure security and compliance settings - Monitor account usage and health |
| Topic 4: Integration: Interact Connect | - Configure Interact Connect integration - Manage data synchronization - Describe Data Gateway setup |
| Topic 5: Multi-Channel Campaigns | - Set up email, SMS, and push campaigns - Configure subscription management - Manage cross-channel consistency |
| Topic 6: Creating and Managing Content | - Implement personalization with RPL - Build responsive email and mobile content - Use assets and templates |
| Topic 7: Responsys Data Model | - Create filters, segment groups, seed groups - Manage contact lists, supplemental tables, profile extension tables - Describe Responsys data model |
| Topic 8: Programs | - Monitor and optimize program performance - Design multi-step automation programs - Configure triggers, rules, and actions |
| Topic 9: Reporting and Analytics | - Access standard reports and dashboards - Analyze campaign performance metrics - Create custom reports |
| Topic 10: Campaigns and Forms | - Create and deploy marketing campaigns - Build and manage web/mobile forms - Configure conversion and tracking |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
Question 1
For the email campaign you are designing in EMD, the first line of the HTML creative must include thefirst name of the subscriber. The first name attribute is FNAME and is located in the profile list that is called CONTACTS.
Which option displays the correct RPL syntax?
A. #FNAME. CONTACTS
B. FNAME ($CONTACTS)
C. $ {CONTACTS.FNAME}
D. $CONTACTS.FNAME
Question 2
You built a seed group with three records to test combinations of data during campaign proof testing. All fields required for personalization are populated with test data. But when you try to preview or proof launch a promotional email campaign, an errormessage states that the proof list is empty.
Why is this happening?
A. You can only launch emails to a seed list; you cannot preview or send a proof launch to the seed list records.
B. The seed group is corrupted. You must delete and re-create the seed group with the test data desired.
C. You must have missed populating some of the fields being used for personalization in the records.
Check the data in the seed group for completeness.
D. When the EMAIL_PERMISSION_STATUS value for records in a seed group is set for O for Opt out, Responsys will suppress displaying personalization in preview mode or sending emails to those contacts. Confirm that EMAIL_PERMISSION_STATUS is set to I for Opt In.
Question 3
You are tasked with creating a new campaign using Email Message Designer and RPL. You developed HTML and RPL code.
What are the next steps to create a campaign using the code as a base for the campaign in Responsys?
A. Navigate to Campaign > Create Classic Email Campaign. Enter the campaign name and information.
Then, paste the code into EMD and validate.
B. Navigate to Campaign > CreateEmail Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
C. Navigate to Campaign > Create Mobile SMS Campaign. Enterthe campaign name and information.
Then, paste the code into EMD and validate.
D. Navigate to Campaign > EMD Campaign. Enter the campaign name and information. Then, paste the code into EMD and validate.
Question 4
You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?
A. Custom Event
B. EntryTracking Variable
C. This is not possible, because only one RIID_ can be in a program at a time.
D. Custom SQL Variable
E. This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
Question 5
Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)
A. Medium text - up to 100 characters
B. Memo text - unlimited number of characters
C. Time stamp
D. Currency
E. Number
F. Binary string
Solutions:
| Question 1 Answer: D | Question 2 Answer: C | Question 3 Answer: D | Question 4 Answer: B | Question 5 Answer: B,C,E |


